Tailor Music

Four Seasons: Background Music in the Garden of Wellbeing

Four Seasons is synonymous with excellence It is not easy to wake up at 8 am after having gone to bed at...
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Tailor Music

DJs or Sound Designers: Which is More Useful to a Business?

What do you do for work? When a few years ago, I responded to this question with, “DJ,” I often heard back,...
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Tailor Music

Sound Design and Ambient Music, New Tools for Hotels

I am comfortably seated in the splendid Atrium Bar of the Four Seasons in Florence Up until now, for about two years,...
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The 10 Rules of Sound Branding

Depicting a brand’s sound requires professionals capable of transferring a brand identity to sound. Sound branding constructs the sound identity of a...
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Brand Compilation as a Marketing Tool

When no one buys classical or traditional music anymore, brand compilation comes to assume strong emotional significance Communication in general, comprised of...
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Tailor Music

The New Instruments of Sound Branding

“Physical” CDs or “virtual” playlists? In the previous article, we saw compilations as instruments of sound branding. In a time when physical formats are...
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Ambient Music at the 2015 Salone del Mobile (Furniture and Design Expo) in Milan

The image is of an unmade bed, beautiful to see but devoid of people This is how I lived during the entire...
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Tailor Music

What Does Your Brand Sound Like?

The sound in principle Sound gave life to notes and words, which made the rules of verbal and musical language. Without “verbs,”...
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Tailor Music

Sound Branding and Ambient Music

The Heart Beat agency in Stockholm conducted a study on how and how much music can influence people and consumers The research...
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Brand Experience: Which Music Improves the Quality of Service?

To add value to a service, is it better to play well-known or unknown music? Ambient music is a rather powerful communication...
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Sound Branding: How to Construct Your Brand’s Sound

Every brand has its own visual identity, while the other senses rarely play apart in the brand identity Most organizations rely almost...
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Tailor Music

Social Media Sound: When Music Evokes Feelings and Memories

Social Media Sound is a concept that combines the emotional power of sound with the viral power of sharing The ability to...
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Tailor Music

Social Media Sound: When Music Becomes Social Media Marketing

Che cos’ è il Social Media Sound ? Social Media Sound is an instrument of sound branding that takes advantage of the evocative...
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Tailor Music

Sound Design and Ambient Music

Few people understand that the wrong use of music can lead to a negative perception of an environment or of a service...
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Background Music for Bookstores: La Feltrinelli

Background music is a fundamental element in the process of brand experience. It is the tip of the iceberg that emanates with...
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Music for Restaurants: the Musical Variable in Buying Behavior

Music for restaurants: the atmosphere We have reached the second chapter in the series exploring the subject of music for restaurants. Have...
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Music for Restaurants: How to Make Clients Stay Longer

Musica per ristoranti: il ritmo We couldn’t leave out an in-depth study by Milliman, one of the pioneers who studied the effect of music in...
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Music for Restaurants: How to Boost Revenue

Musica per ristoranti: il genere musicale We are now in the fourth installment of  Music for Restaurants. After having analysed the rhythm  that influences the...
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Music for Restaurants: the Importance of Volume

Music for restaurants: volume What is truly important about playing music in restaurants? The rhythm, the style, the genre? The presence of...
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Music for Restaurants: the Concept of Musical Fit

Music for restaurants and Musical Fit The human mind, to recognize and appreciate something, takes in information through predefined structures. Our way...
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TAILOR MUSIC

Music for Restaurants: How to Make Your Clients Come Back

Music for restaurants: how does music encourage clients to return? In contrast to the previous articles on the subject of music for...
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